The Law of Virtual Worlds and Internet Social Networks

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

About the Author

Andrew Sparrow is a national award winning solicitor and founder of Lecote Solicitors, a niche commercial law firm concentrating on internet, IT and new media law. Andrew is the author of several books on commercial and internet law, including Music Distribution and the Internet (2006) and Film and Television Distribution and the Internet (2007), both of which are published by Gower. In a national poll conducted in 2004 and supported by the then Department of Trade & Industry he was acknowledged as one of 100 individuals in the UK who have contributed most to the development of the internet in the last ten years.