E-commerce Business Technology Society 17th Edition

E-Commerce 2023: Business. Technology. Society., Seventeenth Edition by Kenneth C. Laudon and Carol Guercio Traver — Published by Pearson

This text provides an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of real-world examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon illustrate how e-commerce is reshaping business practices and driving significant shifts in the global economy.

The Seventeenth Edition features all new or updated opening, closing, and "Insight on" cases, with content, data, figures, and tables reflecting the latest developments in business, technology, and society. The book is organized around three forces that drive e-commerce — business development and strategy, technological innovation, and social controversies and impacts — all connected to the core concepts covered in each chapter. Each chapter also concludes with a career-focused section featuring real job postings from online companies for entry-level positions, along with practical tips for interview preparation and applying course knowledge in a professional setting.

Kenneth C. Laudon was a professor of Information Systems at NYU's Stern School of Business, where he taught courses on managing the digital firm, corporate strategy, ethics, and electronic commerce. Carol Guercio Traver is a graduate of Yale Law School and Vassar College with extensive experience in intellectual property, technology, and internet law. Together, they bring a uniquely well-rounded academic and legal perspective to one of today's most dynamic fields.